Jill Degenhardt, LMT

A practice built one client at a time

Jill opened Pure Serenity in March 2014 with a straightforward idea: that a massage should be shaped by the body on the table rather than by the name of the service that was booked. 12 years later the practice still runs that way, and it is still just Jill.

That has a practical consequence worth stating plainly. There is no rotating roster, so you are not re-explaining the same shoulder to a new person every few months. Jill knows which side of your neck gives you trouble, which pressure you actually like as opposed to the one you said you liked the first time, and whether you want to talk during the session or not.

“It is my belief that the practice of massage therapy can be used to achieve overall relaxation, pain reduction, and rehabilitation. I will customize each session with the correct modality, to meet your personal goals.”

Pure Serenity sits inside Fit Logic Functional Medicine in Buda. The arrangement suits both practices: clients arrive at a quiet clinical space rather than a strip-mall storefront, and there is a network of complementary practitioners in the same building when a client needs something outside a massage therapist's scope.

Almost all of the growth here has come from clients telling other clients. That is a slower way to build a business than advertising, and it produces a very different client list.